|
|
| Stationery |
|
Put your website and e-mail
addresses prominently on your next batches of
stationery / with compliments slips / business
cards. |
|
|
| Brochure /
catalogue |
|
Again put your addresses
prominently on your brochures / catalogues, and
if appropriate make it clear what special
information is on the website. |
|
|
| Official launch /
Promotional card |
|
Ensure that all your staff /
clients / customers know about the website and
what's on it so they can use it. A promotional
card to go with the next mailout to your
customers may be appropriate eg. 'have you seen
our website: www.business-name.co.uk
? |
|
|
| Telephone answer
message |
|
Announce the website address for
out of hours callers - they may be able to find
the information they require without having to
phone back. |
|
|
| In all e-mails |
|
Make sure your web address is in
all your e-mails - eg. as a standard banner
which is hyperlinked to your website. |
|
|
| Search engine
registration |
|
Submit you website to a selection
of the most popular search engines. Before
doing this you will want to tailor the 'keyword'
and 'description' metatags for individual web
pages. For more information see www.searchenginewatch.com. |
|
|
| Links from other
websites |
|
Draw up a list of relevant
organisations with websites who may be prepared
to link to your website - and then contact them.
You may be able to arrange for reciprocal links.
Request a link from your entry in the on-line
yellow pages yell.com
and any other on-line directory relevant to your
business. |
