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| At the outset you need to remember to
budget for maintaining and monitoring
your website... |
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| Maintenance |
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You need to
allocate time and budget for maintaining your
website. The time and effort required is
very dependent on how quickly the information
changes, and how important it is to keep it bang
up-to-date. If information is always out
of date - it gives a poor impression of your
business, and you may be better off without it
altogether.
If you frequently wish to make minor updates, it
may be worth getting the requisite web design
software package and learning how to make the
updates yourself. Internet Insight has
successfully built websites for clients, and
then provided on-site training for the client to
make and upload their own updates.
Periodically Internet Insight can refresh the
site architecture and graphics as required. |
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| Monitoring |
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To plan
future website development it is important to know the visiting pattern
to your website. If certain pages have very few visitors you may
want to alter the navigation to encourage
visitors to those pages, or you may decide that
part of the website is of little interest to
visitors and so does not merit extending.
This simplest way to monitor visitors is to put
counters on one or more pages which indicate how
many times the page has been visited.
While this may be satisfactory for small
websites with just a few pages, larger websites
demand something more elaborate.
Most rented web hosting services (cf. 'free'
webspace provided by ISPs) collect detailed logs
of visits to web pages including such details as
the date / time, the originating address of the
page request, the browser type and version
number etc. These are typically held for a month
or two and are usually available for you to
download and analyse. You may need to
acquire some analysis tools for this (looking
through the logs is not very enlightening) or
indeed the web hosting service may provide you
with a way of reviewing the
statistics. |
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